What happens when ‘no coverage’ is selected on a profile form?

We offer this option as a way to recognise Jump demand in congested 4G cell tower areas. We encourage customers to give us their contact details and permission to contact them if capacity becomes available. We don’t want to make promises about when we will do this; typically it would only be about monthly. If we do find the customer is now in coverage, we would contact them to check if they still wanted Jump and if so, get a modem on the courier.

From time to time we also aggregate all the ‘no coverage’ responses by location and share these addresses with the Spark network team. We expect that they will already be aware from their own information systems when a tower reaches capacity, as this triggers the ‘stop sell’ message on the Skinny Jump address checker (or ‘no coverage/capacity’ message, as we know it).

But they will not be aware of latent demand. So its’s good to wave this flag on behalf of potential Jump customers.

But regardless of what we are doing behind the scenes, we have no magic wand to upgrade capacity on cell towers; these are investment decisions that Spark alone manages. The good news is that Spark has has been investing an average of over $150 million each year on its mobile and 5G infrastructure and as wireless traffic moves to 5G, this frees up 4G capacity, i.e. more capacity for Skinny Jump.